About Us

Odyl was founded by QVC presenter and fashion expert, Gemma Holmes. With a keen eye for style and a passion for giving women confidence, Gemma has personally curated an offering of clothing for every woman and budget.

Odyl was voted one of the UK’s Inspiring Independent boutiques by Drapers magazine.

Since the doors opened in 2014 by Good Morning Britain presenter, Charlotte Hawkins, Odyl has now dressed many famous faces and stocks everything from casuals to occasion wear. Personal styling appointments are offered either in store or online and are free of charge.

Fabienne Chapot, Mos Mosh, Second Female and Patrizia Pepe are some of the most popular brands stocked in the boutique.

Follow us on Facebook and Instagram for the latest news and clothing lines. Read our blog for style advice and tips including how to dress for your body shape.