Our Story

Odyl was created by Gemma Holmes (nee Humphries) a television presenter who has worked at ITV, BBC and currently QVC.

Our first boutique opened in March 2014 In Cranbrook, Kent,  by the gorgeous Good Morning Britain presenter Charlotte Hawkins.

We offer a personal service in store.  Our boutique has a large selection of dresses and occasion wear,all priced from £50 upwards. We also stock several Danish brands which are known for their quirky casual wear and we also stock Cashmere by Ochre.

Our brands include, Mos MoshOnjenu London, Patrizia Pepe, Bluetow and Bailey, Second Female, Fabienne Chapot.

Gemma has a great understanding of different body shapes and dressing to flatter every size, whether you are a size 6 or 20. We offer a personal service in our boutique and guarantee you will leave having tried on new styles that fit and flatter your shape.