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Our Story

Odyl was created by Gemma Holmes (nee Humphries) a television presenter who has worked at ITV, BBC and currently QVC.

Our first boutique opened in March 2014 In Cranbrook, Kent,  by the gorgeous Good Morning Britain presenter Charlotte Hawkins.

We offer a personal service in store.  Our boutique has a large selection of dresses and occasion wear,all priced from £50 upwards. We also stock several Danish brands which are known for their quirky casual wear and we also stock Cashmere by Ochre.

Our brands include Ingenue London, Stop Staring, Diva, Baum und Pferdgarten, Second Female, XO, Sol Sana footwear and Esin Akan handbags.

Gemma founded the company initially as she found difficulty finding clothing that fit her bust and flattered her figure on the High street. She found herself more often than not having to go up a dress size to accomodate her boobs! So we also tailor make a small selection of clothing which is specifically aimed at our customers with a D cup plus bust size.

Gemma has a great understanding of different body shapes and dressing to flatter every size, whether you are a size 6 or 18. We offer a personal service in our boutique and guarantee you will leave having tried on new styles that fit and flatter your shape.

For our online only customers Gemma understands  the difficulties of having a big bust- her size has ranged from D to FF- so Odyl is here to make your life easier. We have scoured fashion brands and hand picked pieces that will fit and flatter bust sizes over a D cup.

If you would like to contact us or you are a brand that would be great for our site, please feel free to call on